Okay, let’s take this exercise together.
Pick any women’s magazine, flick through the pages and look for a picture of a woman in active wear. Can you tell what she does look like?
No, don’t tell me what she does look like. I already know.
She’s lithe. She’s sleek. She’s elegant. Also, she’s probably engaging in a cardio activity in a stylish tank top, compression pants with zip pockets, colored patterns, and overlays. Also, she’s likely meshed in a bead of sweats.
The Rising Trend of Athleisure among Urban Women
As more and more women – especially the millennials, continue to trade in their revered high heels for a pair of sporty, casual sneakers, it’s evident that the athleisure trend has come to stay. With athleisure, the hitherto obsolete juicy tracksuits and the baseball caps that used to look "boyish" are now beginning to fill up the front windows of fashion stores.